iMA Strategies

Getcha iMA

What is the iMA ?

A unique online communications tool created by James Knight to maximise the chances of understanding by knowing how a person prefers to receive information.

If you know your colour GETCHA iMA here !

iMA High Blue
iMA High Yellow
iMA High Green
iMA High Red
© JAMES KNIGHT - 2008

How does the iMA work ?

Psychologists tell us that 90% of everything we do is habitual.

Our habits form a pattern of behaviour, where we feel the most comfortable most of the time.

iMA High Green - What Colour are You ?

There are 4 dominant patterns of behaviour. Each dominant pattern has:

  • Specific behavioural traits
  • Strengths
  • Weaknesses
  • Preferred ways of giving and receiving information

The iMA Questionnaire determines the dominate pattern and uses the language of colour to identify each style.

The iMA Image is displayed on the profile telling others how he/she likes to communicate.

No adjustment is required for those sharing the same style.

When the behavioural style differs then adaptability is required to create chemistry. The iMA system gives clues as to adapt to each style, and communicate in a way that maximises understanding.

iMA High Yellow - What Colour are You ?

Some of the benefits include:

  • Instant rapport
  • Increased cooperation
  • Reduced tension

Have you answered the iMA Questionnaire and do you know what colour you are? If not please click here.